About
Luciano Olguin
Senior UX Designer · Creative Technologist · AI & Digital Systems Specialist
Designer, director, developer and photographer with more than 20 years building digital experiences for brands such as NBA, NHL, NBC Universal, CBS and NASCAR — now leading two companies at the intersection of design and applied AI.
The Story
Luciano’s path began in the expressive, motion-rich web of the early 2000s — animated, music-driven experiences crafted for clients across the United States and Latin America. That foundation expanded through two decades of UX/UI design, full-stack development, mobile applications, database systems and business analytics.
He has served as Creative Director for top digital agencies in Southern California, photographed NASCAR and Le Mans across two countries, directed the build of NBCUniversal’s live-news web platform for KWHY Canal 22 Los Angeles, and designed for professional athletes from NASCAR, NBA, NHL and F3 as well as Fortune 500 companies.
Today he leads Promo Web Digital, a bilingual Los Angeles web design and digital marketing agency, and YESHVA, a faith-centered social platform spanning web, iOS and Android. The craft is visual — but every project must function as a complete business system: designed for people, engineered to convert, and built to keep working long after launch.
“The best digital work has personality, precision and a reason for every decision.”— Luciano Olguin
AI-Augmented, Human-Directed
Luciano works daily with OpenAI and Anthropic models as production engineering partners — pairing twenty years of design judgment with modern AI systems on software projects that range from focused landing pages to complete multi-platform products.
AI-Augmented Engineering
Designs, ships and maintains production software with OpenAI GPT and Anthropic Claude in the loop — accelerating development from rapid prototypes to full platforms like YESHVA and SwiftCRM, without surrendering judgment to the machine.
Conversational Lead Capture
Creator of SwiftCRM — a self-hosted, bilingual intake assistant and CRM that greets visitors in English or Spanish, qualifies leads, filters spam and books callbacks around the clock. You’re looking at it: tap the chat bubble on this page.
Answer-Engine Visibility
Structures sites to be the source AI answers cite, not the paragraph they paraphrase — structured data, service and FAQ schema, and citable bilingual content built for the new split between search results and AI answers.
Systems & Automation
Modernizes legacy business workflows into efficient, AI-enhanced platforms — automated follow-ups, intake routing, reminders and analytics, with a person kept on every step a customer can feel.
Experience
- 2025 — PresentChief Executive Officer · PromoWebDigital.com
Bilingual web design and digital marketing agency in Los Angeles. Clients include professional athletes from NASCAR, NBA, NHL and F3, as well as Fortune 500 companies.
- PresentFounder & CEO · YESHVA.com
Faith-centered social platform — community, prayer, groups and events, and Scripture in seven translations — designed and engineered across web, iOS and Android.
- 2019 — PresentCXO · Independent Creative Consultant
Chief Experience Officer for select clients in the Los Angeles metropolitan area — UX/UI, development and creative direction, building on 20+ years with agencies that managed brands such as NBA, NHL, NBC Universal and CBS.
- 2017 — 2019Creative Director · Proactive SEO Solutions
Lead creative in charge of art and graphics for every digital product delivered by the agency — with a strong technical backbone across hardware, software and design problem-solving.
- 2013 — 2015Senior UX Designer · Proactive SEO Solutions
Rich visual experiences for online, offline and mobile campaigns — hands-on with HTML5, JavaScript, CSS and PHP.
- 2008 — 2009Web Designer · NBCUniversal
Directed the design, development and implementation of a web system featuring live video updates and news for KWHY Canal 22 Los Angeles — Canal22.tv.
- 2007 — 2009Photographer · NASCAR
Traveled throughout Mexico and the U.S. covering NASCAR, Le Mans and the Corona Series — producing photo and video content under contract for Global Publicidad.
- 2006 — 2009Web Designer / Creative Director · Conectate Ya Inc.
Marketing concepts, print and web design, and maintenance of high-traffic client websites.
- 2004 — 2013Creative Director · Freelance
Custom online and digital media for clients in the U.S. and Latin America — including the official website of Roscoe’s Chicken & Waffles: animation, music, video and years of ongoing support.
Brands & Credits
Skills
Design
Engineering
AI Augmentation
Let’s make something that means business.
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