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No filler, no “it depends” without the depends explained. These are the conversations I have across the table, written down — costs, AI, platforms, and the bilingual market I’ve worked in for twenty years.
Honest numbers from a designer who has built for Fortune 500s and family businesses: the three price bands in LA, what moves the price, and where money gets wasted.
6 min read →I build AI intake assistants and run one on this site. What chat actually does for a small business, when you don't need it, and the SaaS-rental trap to avoid.
7 min read →Search is splitting into results pages and AI answers. A practical checklist for getting your business named in the answer, from someone who structures sites for it.
6 min read →Lessons from building EN/ES sites across Los Angeles and Mexico: why word-for-word translation fails, when Spanish should lead, and how contact habits differ.
6 min read →After 20 years building on every platform: the decision rules I use for choosing Webflow, Shopify, WordPress or custom code — and the platform-hostage test.
7 min read →Have a different question? The first conversation is free.
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