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Mid Wilshire Dentistry
Cosmetic and general dentistry in Los Angeles — veneers-led care with a personal touch.
Creative DirectionWeb DesignDevelopmentHTML & CSS
The Brief
Dr. Hanasab's Mid Wilshire practice — official dentist of the Los Angeles Clippers — blends cosmetic work like porcelain veneers with everyday dentistry. The site had to feel like the practice: polished, personal, unmistakably LA.
The Challenge
Dental sites drown in sameness: the same smiles, the same claims. Differentiation had to come from the doctor's actual distinctions and the practice's tone, not louder graphics.
The Approach
A dark, refined visual language sets the practice apart, credentials like the Clippers partnership do the differentiating, and emergency and booking paths stay immediate.
What Makes It Work
- A dark, editorial look separates the practice from template dentistry sites.
- The Clippers partnership and real credentials do the differentiating.
- Routine booking and dental emergencies get separate, obvious paths.
© Luciano Olguin Design
All Rights Reserved
All Rights Reserved
