← Portfolio · Case Study · Sports · Print, Web & Social
JaVale McGee
Design for an NBA champion's brand — print, web and social media.
Print DesignWeb GraphicsSocial Media Design
The Brief
JaVale McGee — three-time NBA champion and Olympic gold medalist — needed consistent, high-impact creative across the surfaces where an athlete's brand actually lives: print pieces, web presence and social media.
The Challenge
Athlete branding has to move at the speed of a season. Creative must feel premium and personal while shipping fast enough to ride news cycles, games and campaigns.
The Approach
A flexible visual system built around strong photography and bold typography kept every piece unmistakably on-brand — from printed materials to web graphics to social content.
What Makes It Work
- One visual language flexes across print, web and social formats.
- Photography-led layouts put the athlete, not decoration, at the center.
- Templates keep quality consistent even on same-day turnarounds.
© Luciano Olguin Design
All Rights Reserved
All Rights Reserved
