← Portfolio · Case Study · Medspa · Body Sculpting
EZ ButtLift
A focused booking experience for BHPSG's EMSculpt body-sculpting sub-brand.
UX DesignDevelopmentCreative Direction
The Brief
EZ ButtLift packages a single treatment promise from Beverly Hills Plastic Surgery Group into its own consumer brand. The site is deliberately narrow: explain the treatment, set expectations, book the appointment.
The Challenge
Single-service sites fail when they pad themselves into brochures. The risk here was diluting one clear offer with everything else the parent group does.
The Approach
A tight landing structure keeps the promise, proof and appointment action in one continuous scroll, borrowing surgical credibility from the parent brand without inheriting its complexity.
What Makes It Work
- Everything serves the single conversion: schedule an appointment.
- 'By Beverly Hills Plastic Surgery Group' does the trust work in five words.
- Treatment framing stays factual about what non-surgical sculpting can do.
© Luciano Olguin Design
All Rights Reserved
All Rights Reserved
