← Portfolio · Case Study · AR app · iPhone + Web
ZMediaAR
A free iPhone app and web studio that makes printed images play — point your phone at a print and its video plays right on top, anchored in place.
The Brief
Print is everywhere — posters, packaging, trading cards, invitations, museum labels — but it’s static. ZMediaAR lets creators make a print play: a coffee label that shows how the beans are roasted, a poster that becomes a trailer. We took it from product strategy and brand to the iPhone app, the AR engine, the backend, the website and the App Store launch.
The Challenge
Most AR tools ask for an account, a heavy app or a specific vendor’s markers. WebAR needs no install, but browser tracking on iPhone is less stable than native ARKit — and people are wary of apps that ask for the camera and then track them. The viewer had to open in seconds, lock onto a real print reliably and be honest about privacy.
The Approach
A two-part product. On zmediaar.com, creators upload an image and a video — or build a richer scene in the Pro Scene Composer — and get a link and a branded QR code that works in any browser. ZMediaAR for iPhone is a free native viewer: Flutter on the surface, Swift with ARKit underneath, so the video stays anchored to the print as you move, and zmediaar.com links open straight in the app.
What Makes It Work
- Native AR where it counts — flutter for the interface, Swift and ARKit for tracking — the video locks onto the print and stays there as you move.
- Private by design — camera frames are analyzed on the phone only. No account, no ads, no analytics SDKs, no tracking.
- zmediaar.com in your hand — the website’s collage art, ribbons and type were ported to the app, with Dynamic Type, VoiceOver and Reduce Motion built in.
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