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Aranzazu Flores
A personal brand for an international consultant — US visa guidance and public relations, Spanish first and fully bilingual.
The Brief
Aranzazu Flores advises clients in Mexico and the United States on US visas — E-1, E-2, tourist, and revoked or cancelled visas — and on public relations, backed by a career that includes INMUJERES and Mexico’s delegation to CEPAL in Quito.
The Challenge
Visa clients are cautious and the stakes are personal. A consultant’s site has to earn trust without sounding like a law firm or overpromising outcomes — in two languages.
The Approach
An editorial, portrait-led design in wine and gold that puts her career first, with a page per visa type, public relations, career history, resources, a gallery and FAQ — every page in Spanish with a full English twin, hreflang and structured data.
What Makes It Work
- Career as credential — her institutional history does the trust work, before any service is offered.
- A page per visa — each visa type gets its own page, so visitors find their exact situation.
- Spanish first, English equal — spanish leads, and every page has a complete English twin rather than a summary.
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